You you can see above it is a map embed of the location for KC Tire Group. The benefits of a Google map embed into another website is it provides another Name, address and phone number on a site known as a citation. The more citations the better confidence the search engines have to use your site as one of the ones it recommends.
Another example is A Auto Express in Raytown a local car repair shop.
Last but not least is an example from Arrowhead Door Co. a garage door repair company in Independence Missouri.
All of them are embed from the Google map from their Google Business Page. often referred to as GMB for the business. These maps are highly effective for local seo rankings and should be embeded whenever there is a chance to do so. They can be customized for additional local seo benefits with keywords which only enhance their ability to help rank them in google map packs for geographic locations and services.